{"product_id":"colloidal-oatmeal","title":"Colloidal Oatmeal","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eColloidal Oatmeal is a finely milled, ultra-fine powder derived from whole oat grains (Avena sativa) that have been cleaned, de-hulled, steam-treated, and pulverised to a particle size of approximately 44 microns. Unlike regular oat flour, the colloidal particle size allows it to remain suspended in water rather than sinking — a key property that makes it a standout ingredient for bath soaks, emulsions, and rinse-off formulations.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePacked with naturally occurring beta-glucans, avenanthramides, saponins, flavonoids, starch, phenols, and Vitamin E, Colloidal Oatmeal is a multifunctional cosmetic ingredient prized by formulators for its soothing, moisturising, and skin-protective properties. When applied to the skin, hydrated oat particles form a protective film that reduces friction, locks in moisture, and helps restore the skin's natural barrier function — making it ideal for sensitive, dry, eczema-prone, or irritated skin types.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eColloidal Oatmeal is a versatile addition to a wide range of leave-on and rinse-off formulations. It disperses readily into the water phase of creams and lotions, blends seamlessly into cold process and hot process soaps, and makes a beautifully milky, skin-softening bath soak. Its neutral, fine texture means no gritty residue — just smooth, nourished skin.\u003c\/p\u003e","brand":"Soapmaid Australia Pty Ltd","offers":[{"title":"100g","offer_id":45944512643258,"sku":null,"price":12.0,"currency_code":"AUD","in_stock":false},{"title":"1kg","offer_id":45944512676026,"sku":null,"price":75.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/8278\/1114\/files\/comingsoonimage_d3543d34-5b26-4b06-add6-e5f90c555ce9.png?v=1780486998","url":"https:\/\/www.soapmaid.com\/products\/colloidal-oatmeal","provider":"Soapmaid Australia Pty Ltd","version":"1.0","type":"link"}